4. PRIVACY & COOKIE POLICY

Last updated: 6 September 2026

This Privacy & Cookie Policy explains how Stow A Stepladder UK Ltd, trading as JET Rack® UK, collects, uses and protects personal information when you visit jetrack.co.uk, contact us or purchase from us.

Who we are

The data controller is:

Stow A Stepladder UK Ltd
Trading as JET Rack® UK
Company number: 12485768
Registered in England and Wales
Email: info@jetrack.co.uk
Telephone: 0333 772 1713

UK companies are required to display their registered number, registered office and place of registration on their websites.

Information we collect

Depending on how you interact with us, we may collect:

• your name;
• billing and delivery address;
• email address;
• telephone number;
• order and transaction information;
• products purchased and order history;
• correspondence with us;
• information you submit through forms, reviews or customer-service enquiries;
• technical information about your device, browser and use of our website;
• cookie and analytics information; and
• marketing preferences.

Payment information is handled through Shopify and the payment providers available at checkout. We do not need to retain your complete payment-card details ourselves.

How we use your information

We may use personal information to:

Fulfil our contract with you, including processing orders, taking payment, delivering products, providing customer support and administering returns or warranty claims.

Comply with legal obligations, including accounting, taxation, fraud prevention and responding to lawful requests.

Pursue our legitimate business interests, including improving our website and services, preventing misuse, managing customer relationships and analysing business performance where those interests do not override your rights.

Send marketing communications, where you have consented or where marketing is otherwise permitted by applicable law.

Use non-essential cookies and similar technologies, where you have provided the required consent.

The ICO requires privacy notices to explain why personal information is processed, how long it is retained and with whom it is shared.

Who we share information with

We may share information where necessary with service providers including:

• Shopify, which operates our ecommerce platform;
• payment providers;
• shipping and courier companies;
• IT, hosting and security providers;
• analytics and advertising providers where permitted;
• accountants, professional advisers and insurers; and
• government, regulatory or law-enforcement bodies where legally required.

We only disclose information reasonably necessary for the relevant purpose.

International processing

Some suppliers, including technology and payment providers, may process information outside the United Kingdom.

Where data-protection law requires it, we use or rely upon appropriate safeguards for international transfers, such as adequacy regulations or approved contractual protections.

How long we keep information

We retain information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal obligations.

Order, transaction and accounting records may generally be retained for at least six years where required for tax and accounting purposes. HMRC guidance requires companies to retain relevant tax records for six years from the end of the accounting period, subject to certain exceptions.

Marketing information is retained until you unsubscribe, withdraw consent or it is no longer reasonably required.

Your rights

Depending on the circumstances, UK data-protection law may give you rights to:

• access your personal information;
• correct inaccurate information;
• request deletion;
• restrict processing;
• receive certain information in a portable format;
• object to certain processing; and
• withdraw consent where processing relies upon consent.

To exercise your rights, email info@jetrack.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

Marketing

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the email or by contacting us.

Unsubscribing from marketing does not prevent us from sending transactional communications relating to an order, return, warranty claim or other existing relationship with you.

Cookies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website, shopping basket, checkout, security and other essential functionality.

We may also use analytics, preference and advertising cookies to understand website usage, improve the customer experience and measure marketing performance.

Where required by law, non-essential cookies will not be used until you have provided consent.

The ICO states that website visitors must be informed about cookies and that non-essential cookies generally require consent.

You can manage your preferences using the cookie controls provided on our website and through your browser settings.

Changes to this policy

We may update this policy periodically. The current version and update date will always be published on this page.